# Our Key Difference ### Play & Earn > Play To Earn Heroes Chained is developed by Inventuna Inc. We founded Inventuna to develop great games and contribute to the web3 gaming evolution. Heroes chained is a manifestation of our thesis on web3 gaming: We don’t develop Play To Earn, we develop **Play And Earn**; and the difference is game changing. This whitepaper introduces not only “Heroes Chained”, but also “Play & Earn”, as well. In play & earn Web3 is an option to our gamers, where they can enjoy self-custody, censorship-resistance, free ownership, p2p trade, and zero-knowledge privacy. Some will chose that option while some others will keep the conventional game play.\ \ We believe Play & Earn will be a new distinct class of its own as a revolution against Play To Earn. The new GameFi projects that focus on game experience first will classify and announce themselves in this group. We may see games move from “P2E” to “P\&E” and maybe see the term P2E dissolve in or evolve to P\&E, eventually. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://whitepaper.heroeschained.com/introduction/our-key-difference.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.